“Once I put up my business website on Internet, it can generate sales or business enquiry for my company”.

It is such a HUGE mis-conception that most of the business owners and it has been proven that as much as 97% of them are having this mis-conception. Like for example, when you have the website up on the internet, there can still be NO sales enquiries or NO sales.

Why does this happen? You might think.

I thought by just putting up a website, it will generate business enquiries and sales for

me?
Simple reason: There are millions of websites being put up online EVERYDAY!

Since there are already thousands if not millions of websites that are similar to yours, what makes you think that your website will be found by people?

So the final question is, “How can I makes sales or create business enquiries from the website?”

The answer is none other than MARKETING.

You will need to do a marketing campaign to promote your website.

Only with marketing, then will you be able to attract visitors to your website and your website can generate business enquiries and sales for your company.

All marketing campaigns fall into either one of these 2 categories:

1. Online Marketing
2. Offline Marketing

Of course, with the new media of Internet, online marketing is actually gaining popularity as the more affordable marketing medium that can tap into the limitless potential of the untapped market previously untouched by the conventional offline marketing methods.

Nowadays, a website is more than a website. It has more purpose than previously being thought of. It no longer only showcases your company’s products and services but now it can also be used for branding, boost your interactivity with your clients and even generate sales leads from search engines.

Now, you can hire any freelance web designers and even look for much more affordable web designers but in the long term, you will be costing your company thousands or even million of dollars in lost sales.

Why do I say so?

Because most of the web designers can make your website to be the best looking website in your whole industry, but they might know next to nothing to making your website stand out using SEO (Search Engine Optimization) and get you potential sales leads that can increase your business and eventually make your website a profitable investment.

Here are 5 criteria before you even evaluate any designer to build your website:

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Criteria 1
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Poorly TEMPLATE designs are definitely a NO-NO. I’m not against template designs but sometimes modified designs can also be rather great. It is really important to have both functionality and design aspects in place to create that professional and pleasant look for your company.

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Criteria 2
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Make sure they are from a registered company. We are not against Freelancers & Part Timers. Although they might be more affordable but would you want to risk your business investment in someone who might not have proven themselves yet?

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Criteria 3
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Support is of utmost essence because no matter if it is the design aspect or the SEO optimization aspect for your website marketing. You will need to get that kind of support as every business person knows that Time equals Money. Time lost equals to Money lost. You will definitely want to have a fast response from a professional seo optimization trained web design firm.

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Criteria 4
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Besides being your web designers, they will need to ensure you get proper basic training on your website. Even if they are your SEO consultants or SEO company, they will still need to update you on the relevant SEO tools available to you so that you will know what kind of tools you have in your arsenal.

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Criteria 5
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Make sure they know about internet marketing especially Singapore online marketing industry and what kind of latest technologies you can tap into. Such a new tool might be a SEO blog, especially useful for companies who want to build up their clientele relationship. A company SEO blog will be really useful for posting updates and news. Reason is simple. They are web designers but not seo consultants or marketing consultants. Because your website means nothing when NO marketing is done as marketing is the single most important factor that decides the profitability of your business.

For more information about how your business can get more sales through seo optimization, feel free to contact our Intrillion Consultants at sales@intrillion.com.sg