If yes, great! I can share more with you in this post.

If not, then I’ll share with you how online marketing affects your business and how you can make online marketing strategies a part of your existing marketing strategies to maximize your marketing budget and improve profit margins tremendously.

Whether you are a manager in a multinational firm or a small and medium enterprise (SME) owner with a limited budget, this knowledge would be useful in helping you achieve your goal of growing your business.

Right now, I would like to share with you a few strategies on how we at Intrillion can help you and your company increase your sales tremendously over time at a much lower cost.

Firstly, all marketing strategies fall into either one of these two categories:

1. Online Marketing
2. Offline Marketing

———————————————————————
How many Offline Marketing Strategies are there?
———————————————————————
1. Direct Marketing
2. Referral Marketing
3. Telemarketing
4. TV Advertisement
5. Radio Advertisement
6. Other Advertisement (advertisement on public transports, buildings, etc)
7. Trade Shows
8. Public Relations
9. Door to Door Marketing
10. Promotions / Discounts
11. And Much Much More……

————————————————————
How about Online Marketing Channels?
————————————————————
1. Direct Response Marketing
2. Google and Yahoo Advertisement
3. Other Search Engine Advertisement (MSN, AltaVista, Excite, DMOZ etc)
4. Social Media Marketing (Facebook, Twitter, etc)
5. Article Marketing
6. Online Public Relation
7. Affiliate Marketing
8. Online Viral Marketing
9. Online Competition Marketing
10. Email Marketing
11. & Much Much More……

IMPORTANT: Never let your business depend on 1 single marketing channel or marketing strategy. With at least 15 marketing strategies that I show you, take action and start implementing them one by one. Every new marketing strategy you add for your business, you open up an extra stream of income flowing into your company.

Why Do I Need Online Marketing Channels and What Is The Difference?

———————————————————
Characteristics of Offline Marketing Strategies
———————————————————

1. It is a one-way marketing channel directed at selling your product/service only.
2. It is a one time email message.
3. The marketing effect is too little and cannot be tracked.
4. The cost is often very high.

———————————————————
Characteristics of Online Marketing Strategies
———————————————————
1. Only potential customers will see your marketing message.
2. You can interact with customers to learn more about their needs and build database.
3. Access to global markets with lower marketing costs.
4. You can track where your best advertisement is.
5. Powerful marketing effect with high measurable ROIs.
6. Some of the methods are FREE!

Therefore, at Intrillion, we will share with you exactly what a REAL Online Marketing campaign is.

1. What kind of information your customers are actually looking for in your products/service when they are searching for your product?

2. How men and women use internet differently and why that can help you position your product/service better to get higher conversions?

3. Why you can achieve as much as 250% to 680% better results using online marketing than offline marketing?

4. How you can make your clients/prospects think of you whenever they need your service?

5. How you can build your customer database 24 hours 7 days a week automatically even when your business closed for the day?

6. How you can use social media i.e. Facebook, Twitter, etc to enhance your brand and increase your sales for FREE?

Besides this, you will gain a huge competitive advantage compared to your competitors.

We will also share with you how you can capture a large share of your target market at much lower costs through a well-planned online marketing campaign.

Arrange to meet us for your FREE 45-minute consultation session which we will share with you all the tips highlighted above, please contact us now via sales@intrillion.com.sg or inquire more about services for your session.

Ten year ago, an impossible dream, today it becomes reality.

In the old days, businessmen and salesmen chased customers with phone calls and letters and ads in the newspaper. Now customers chase businesses on the web.

Until now many businesses are still using the traditional sale and marketing ways, having a list of prospects and trying to get them to buy. Now new age companies who adopt online marketing strategies are forcing customers to find them online instead of from their competitors. Millions of buyers are trolling the web eery second of the day looking for businesses that can scratch their itch.

Ever heard of Woody Allen’s saying ” 90% of success is showing up” ? The phrase takes on a whole new meaning in the 21 century. If you just show up on Google and its search partners, when people type in the right phrase, a starving crowd will bust your doors down to eat at your restaurant.

Talk to Intrillion Sale Team and you will discover the secrets of showing up. Not just somewhere, but the right places and times. In front of the right people. And if you already advertising on Google, you will help you cut your bid prices 20%, 50% , maybe even 70% or more.

Google and any search engine can bring thousands of visitors to your website 24 hours a days, 7 days a week, 365 days a year, whether you taking shower, eating breakfast, driving to work, picking up your kids at school, taking a phone call… You just need to take the first step. Contact Intrillion Now sales@intrillion.com.sg

Have you ever search the Internet before? What is the very first page you go to whenever you need to find an information from Internet? The Search Engine?

When you sit down in front of your computer and do a search engine search, be it Yahoo, Google or MSN etc, you are almost instantly presented with lots of search results relevant to your search terms. Have you wonder how search engine find websites that match your search query and most important determine the order of search results?

When you sit down at your computer and do a Google search, you’re almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results?

Basically when anyone perform a search in a search engine, their back end algorithm will check their database or index to determine the most relevant search results to be returned back to “served” you. The 3 main key processes in delivering serach results to you are crawling, indexing and serving result.

Crawling

Crawling is the process commonly used by google by which Googlebot discovers new and updated pages to be added to the Google index.

They use a huge set of computers to collect information from billions of pages on the web.  The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.

Google’s crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

Google doesn’t accept payment to crawl a site more frequently.

Indexing

After search engine gather a database, they will process each of the page into a massive index of all the words it see and their location on each page. Of course, different search engine something do it differently. For example google, they will process information included in key content tags and attributes, such as ALT attributes and Title tags. Not all type of pages are index-able by search engine for example rich media files like flash and video, dynamic pages and secured pages, these are files and places which search engine cannot index.

Serving Results

When a user enter a search term, search engine will search the index for matching pages and return the best result their machine believe relevant to the user. With strong competition within many major search engine company, they know to retant and attract user, relevancy in search result is very important. In google, relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a website based on the incoming links from other website. As technology improve, google is always improving their relevancy checks by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of the site content.
How to make sure your website rank well in search engine?

In order for website to rank well in search engine, it is important to make sure that Google can crawl and index your site correctly. Our Search Engine Specialist outline some best practices that can help you avoid common pitfalls and improve your site’s ranking.
If you need assistance in Search Engine Optimization for your business website, feel free to contact Intrillion at sales@intrillion.com.sg

IT Perspective - The late 90’s was a time of great enthusiasm for the potential of leveraging the internet for corporate benefit.  Bandwidth limitations and storage costs among other factors led to the end of ‘dot com’.

Overnight IT departments reverted from innovation centers to cost centers.  Over the past several years IT has been told to cut costs, keep critical systems running and make sure the company is covered in case of disaster or lawsuit.

Google Apps has a $50 price point, 99.9% uptime, and redundant data centers.  What is the core function of your company?  Is it managing email?  If not, are you happy with the ratio of resources applied to serving strategic initiatives vs managing your email infrastructure?

Some people still fear the notion of someone else hosing their data.  Do you run your payroll, 401k and benefits internally?  Google’s datacenters have received SAS 70 Type II certification -- we’re secure and the auditors will vouch for us.  Organizations from Genentech, City of Washington DC, to Midwest Realty Ventures and 2nd Wind Exercise and thousands (millions?) more have made the jump.  Shouldn’t everyone?

User Perspective -- Ten years ago your access to the best technology was at the office.  Now it’s not unlikely that your home computer or device is better than anything they give you at the office.  And consumer applications such YouTube, Picasa, Blogger, Facebook and Twitter change the way you create, store and share information.  What advances have been made at work?  Have your email, word processing and collaboration applications improved at the same rate?

Google Apps is not Google’s version of what already exists.

We’re building on what works well and expanding into the future.  Companies that are growing are doing so by maximizing their employee productivity.  Ideas such as cross-functional teams, telecommuting and mobility have changed the landscape of the corporate worker.  We believe it’s time their toolkits adapt with them.  We once used screwdrivers and hammers, we now use power drills and nail guns.  We once used client based email and word processing, we’re now ready for the Cloud.  We’re ready for Google Apps.

Intrillion provides all services for Google Apps installation, implementation and maintenance for any type of companies and new businesses. Please contact our Sales Representative at sales@intrillion.com.sg for more details.

So what exactly is Branding and what is Marketing?

It is always very confusing between these two for people.

In today’s world, 94% of business owners, entrepreneurs and CEOs do not know the difference between Branding and Marketing.

So in actual fact, they are not maximizing the corporate profits they should have been capitalizing.

They are in actual fact losing 37% to 370% sales every single day.

So what is Branding?

Branding is differentiating oneself or your company from other companies. It is also what you do to differentiate your brand. In essence, Branding is Differentiation.

Example:

Apple brand itself as “Cool”. Apple differentiates itself from competitors by creating Cool products.

So what is Marketing?

Marketing is a set of strategies or tactics to communicate your differentiating idea (your brand) to your target clients.

Without marketing, your differentiation or your brand is of no use as nobody will be noticing you.

For example, Apple with its “Cool” image. But with Marketing, Apple’s products will still be known by only Steve Jobs.

There are many other well-known marketing, such as Advertising, Public Relations, Direct Marketing, Referral Marketing and Online Marketing.

In conclusion, Branding is Differentiation. It is USP (Unique Selling Proposition) for your business. Once you identify your brand USP, then you can start the marketing strategies to communicate your Brand to your target clients.

“Once I put up my business website on Internet, it can generate sales or business enquiry for my company”.

It is such a HUGE mis-conception that most of the business owners and it has been proven that as much as 97% of them are having this mis-conception. Like for example, when you have the website up on the internet, there can still be NO sales enquiries or NO sales.

Why does this happen? You might think.

I thought by just putting up a website, it will generate business enquiries and sales for

me?
Simple reason: There are millions of websites being put up online EVERYDAY!

Since there are already thousands if not millions of websites that are similar to yours, what makes you think that your website will be found by people?

So the final question is, “How can I makes sales or create business enquiries from the website?”

The answer is none other than MARKETING.

You will need to do a marketing campaign to promote your website.

Only with marketing, then will you be able to attract visitors to your website and your website can generate business enquiries and sales for your company.

All marketing campaigns fall into either one of these 2 categories:

1. Online Marketing
2. Offline Marketing

Of course, with the new media of Internet, online marketing is actually gaining popularity as the more affordable marketing medium that can tap into the limitless potential of the untapped market previously untouched by the conventional offline marketing methods.

Frecoo.com is operated by Intrillion Pte Ltd to provide a one-stop solution for our clients. This platform allow our clients to register domain, hosting and other online services such as SSL Certificates, Shopping Cart, Web Design, Dedicated Hosting, Code Signing Certificates, Website Tonight and many more, all live from the website FRECOO.COM.

Domain Registration

Frecoo.com not only gives our clients the most affordable domain , it also has the largest variety of domain extensions to choose from.  All of the most popular domain extensions like .com , .net , .org , .biz , .info are available for registration 24/7 everyday, anytime.

If you are looking for some special domain for your website, Frecoo.com has them for you. We have more than 50 domain extension for you to select from, making us one of the largest domain extension provider in Singapore. These domains are:

COM
NET
ME
INFO
ORG
MOBI
BIZ

MXUS
CA
NAME
NL
ASIA
IN
WS
COM.MX
AM
AT
BE
BZ
CC
COM.BZ
CN
NET.BZ
COM.CN
ORG.CN
NET.CN
DE
EU*
GS
CO.IN
FIRM.IN
GEN.IN
IND.IN
NET.IN
ORG.IN
JOBS
JP
MS
NU
CO.NZ
NET.NZ
ORG.NZ
TC
TK
TV
TW
COM.TW
ORG.TW
IDV.TW
CO.UK
ME.UK
ORG.UK
VG

Some of the popular domains are like .TV .FM .JOBS .ASIA .NAME .JP .ME .MOBI . Grab them before they are gone! Once you bought the domain, it belong to you forever until you give up the ownership. Register your personal name and business name now, you won’t want it to fall into others hand and spend a lot more  money getting it back next time.

FRECOO.COM is Giving away USD204 Worth of FREE Extras with every domain name

• FREE!  Photo Album
• FREE!  Blog
• FREE!  Hosting
• FREE!  Complete Email
• FREE!  Change of Registration
• FREE!  Parked Page w/ Domain
• FREE!  Domain Name Locking
• FREE!  Total DNS Control

Hosting Services

We understand what a customer wants and needs. When selecting a good hosting company to partner with, there are many things you must look such as reliability, up-time, supports and packages.

Unfortunately, most people only look at pricing when selecting a hosting company. The consequence of buying cheap web hosting package can be disastrous to your business which you cannot afford in the later stage of  operation. Up-time and reliability are very important, you won’t want your website to be not accessible and email not send-able etc. Supports and packages are very important too, for business website bandwidth are sometime more important compare to disk space.

Therefore at Frecoo.com we understand what you need and want, and we have the most reliable and affordable hosting services for you. Now you not only can have the best hosting services and technical support, you will have a big save in your pocket.

Packages are available from USD11/ month to USD 20 per month only, customize special package for your business need can be arranged.

• 24×7 FTP access
• World-Class Data Centers
• Daily Backups
• Best-of-Breed Routers, Firewalls and Servers
• Web site statistics
• FREE Email Addresses
• Google® Webmaster Tools
• Ad Credits from Google®, Microsoft®
• Key Technical Features

Dozens of FREE Add-on Applications!

Extensive Language Support!

Get your domain and hosting online now! @  http://www.frecoo.com

If you are looking for customise web-design with new domain and hosting, feel free to e-mail us your requirement at sales@intrillion.com.sg .

We offer creative and high marketing driven website for any type of businesses, if your business is new, we can help you to get government grant for webpage design and web domain hosting.

Contact us now at sales@intrillion.com.sg

Nowadays, a website is more than a website. It has more purpose than previously being thought of. It no longer only showcases your company’s products and services but now it can also be used for branding, boost your interactivity with your clients and even generate sales leads from search engines.

Now, you can hire any freelance web designers and even look for much more affordable web designers but in the long term, you will be costing your company thousands or even million of dollars in lost sales.

Why do I say so?

Because most of the web designers can make your website to be the best looking website in your whole industry, but they might know next to nothing to making your website stand out using SEO (Search Engine Optimization) and get you potential sales leads that can increase your business and eventually make your website a profitable investment.

Here are 5 criteria before you even evaluate any designer to build your website:

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Criteria 1
————–
Poorly TEMPLATE designs are definitely a NO-NO. I’m not against template designs but sometimes modified designs can also be rather great. It is really important to have both functionality and design aspects in place to create that professional and pleasant look for your company.

————–
Criteria 2
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Make sure they are from a registered company. We are not against Freelancers & Part Timers. Although they might be more affordable but would you want to risk your business investment in someone who might not have proven themselves yet?

————–
Criteria 3
————–
Support is of utmost essence because no matter if it is the design aspect or the SEO optimization aspect for your website marketing. You will need to get that kind of support as every business person knows that Time equals Money. Time lost equals to Money lost. You will definitely want to have a fast response from a professional seo optimization trained web design firm.

————–
Criteria 4
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Besides being your web designers, they will need to ensure you get proper basic training on your website. Even if they are your SEO consultants or SEO company, they will still need to update you on the relevant SEO tools available to you so that you will know what kind of tools you have in your arsenal.

————–
Criteria 5
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Make sure they know about internet marketing especially Singapore online marketing industry and what kind of latest technologies you can tap into. Such a new tool might be a SEO blog, especially useful for companies who want to build up their clientele relationship. A company SEO blog will be really useful for posting updates and news. Reason is simple. They are web designers but not seo consultants or marketing consultants. Because your website means nothing when NO marketing is done as marketing is the single most important factor that decides the profitability of your business.

For more information about how your business can get more sales through seo optimization, feel free to contact our Intrillion Consultants at sales@intrillion.com.sg

Have you heard of LETAS?

Basically it is a grant given to Singapore Businesses to to hire external experts to improve their management and operations.  So what type of management and operations LETAS actually covers.

In every success stories of a business, a proven system is seldom missed out in their journey to victory.  A system can includes business process system, operational system, marketing system, leads generation system, client management system, after sale process system and the list go on.

With the help of technology, these systems can be easily pre-program into a software, website or platform. Businesses who implement various systems in their business models usually are more systematic and efficient, they will face less problems and reduce unnecessary workloads to all departments.

In this information age, a business without a system is most probably enroute to failure, a company with simple system implemented will probably get a better cutting edge but is it enough. If you want your business to accelerate further in the shortest possible time, reducing overheads at the same time, technology is your solution.

Converting and improving existing system using technology has been proven to bring your business to the next level. Having automated system to generate reports, quotation, documentation, etc can saves you lots of time and money in manpower.

Having a website that can helps you increase leads generation, sale conversion and even closing sale immediately online can boost your company revenue overnight. Data processing, payroll, documentation and other operation task can be pre-program into a computerised software to enhance your day-to-day administrative works.

Knowing all the benefit, why most company still fear to implement, review or change existing system.  Most business owner procrastinate to implement new technology into their business because of the high costs of implementation.

After talking to many business owners, I realise that people have not realise that as technology advances and increasing in competition in the market, the cost of IT implementation are not longer as skyrocketing as few years back. With great competition in the market and even with schooling kids who sometimes can build online portal much better than an adult designer, cost of implementation has reduced tremendously over the years.

Another reason why business owners refuse to upgrade is lack of knowledge. Many have heard, listen or even have bad past experiences about how technology fail and the trouble of implementation and maintaining.  To be fair, both human and technology might fail in anyway or any chance. We can choose to only see the negative side of the story but numbers can never lies.

If you do research, all successful businesses from small-sized to MNCs, spend lots of money into technology to improve their business. If these technologies do not help in increase profit and efficiency, why are these companies still spending money. Looking at the other side, most companies which are always struggling to breakthrough, most likely are not making use of technology or using it the wrong way.

What I am trying to say, technology can only bring lots of benefits to your businesses in many ways. Things you can control are doing it the right ways, with the right consultancy firm and trusted software development partner.  Talk to a consultancy firm now and you might realise the cost of implementing nowadays is actually very minimum considering the vast number of benefits it will bring to your company.

Good news, Singapore government are always looking for ways in assisting local companies to expand further and they see the important of technology and how it can speed up the growth of economic. They understand the difficulties of new start-up and SMEs companies during their early phases of business and therefore started the Local Enterprise Technical Assistance Scheme (LETAS) to reduce the financial burden.

With the Local Enterprise Technical Assistance Scheme, company can get a grant to engage an external consultant to implement quality management and IT systems. Project examples include upgrading computer systems, implementing of software, e-commence, CRM, CMS, portal and automated solutions etc.

You can apply for the Local Enterprise Technical Assistance Scheme if your company meets these criteria:

• registered or incorporated in Singapore
• at least 30% of your shareholding is local
• your company’s group fixed assets are worth below $15 million*
• you have not more than 200 employees (for companies in the services sector)*

LETAS subsidises up to 50% of the costs of hiring the consultant^#. The funding support for IT projects does not cover hardware and software costs. Funding support for Quality Management system projects does not cover certification fees.

For more information about how LETAS can assist you in your business, feel free to contact Intrillion Consultant at sales@intrillion.com.sg