Have you ever search the Internet before? What is the very first page you go to whenever you need to find an information from Internet? The Search Engine?

When you sit down in front of your computer and do a search engine search, be it Yahoo, Google or MSN etc, you are almost instantly presented with lots of search results relevant to your search terms. Have you wonder how search engine find websites that match your search query and most important determine the order of search results?

When you sit down at your computer and do a Google search, you’re almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results?

Basically when anyone perform a search in a search engine, their back end algorithm will check their database or index to determine the most relevant search results to be returned back to “served” you. The 3 main key processes in delivering serach results to you are crawling, indexing and serving result.

Crawling

Crawling is the process commonly used by google by which Googlebot discovers new and updated pages to be added to the Google index.

They use a huge set of computers to collect information from billions of pages on the web.  The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.

Google’s crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

Google doesn’t accept payment to crawl a site more frequently.

Indexing

After search engine gather a database, they will process each of the page into a massive index of all the words it see and their location on each page. Of course, different search engine something do it differently. For example google, they will process information included in key content tags and attributes, such as ALT attributes and Title tags. Not all type of pages are index-able by search engine for example rich media files like flash and video, dynamic pages and secured pages, these are files and places which search engine cannot index.

Serving Results

When a user enter a search term, search engine will search the index for matching pages and return the best result their machine believe relevant to the user. With strong competition within many major search engine company, they know to retant and attract user, relevancy in search result is very important. In google, relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a website based on the incoming links from other website. As technology improve, google is always improving their relevancy checks by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of the site content.
How to make sure your website rank well in search engine?

In order for website to rank well in search engine, it is important to make sure that Google can crawl and index your site correctly. Our Search Engine Specialist outline some best practices that can help you avoid common pitfalls and improve your site’s ranking.
If you need assistance in Search Engine Optimization for your business website, feel free to contact Intrillion at sales@intrillion.com.sg

“Once I put up my business website on Internet, it can generate sales or business enquiry for my company”.

It is such a HUGE mis-conception that most of the business owners and it has been proven that as much as 97% of them are having this mis-conception. Like for example, when you have the website up on the internet, there can still be NO sales enquiries or NO sales.

Why does this happen? You might think.

I thought by just putting up a website, it will generate business enquiries and sales for

me?
Simple reason: There are millions of websites being put up online EVERYDAY!

Since there are already thousands if not millions of websites that are similar to yours, what makes you think that your website will be found by people?

So the final question is, “How can I makes sales or create business enquiries from the website?”

The answer is none other than MARKETING.

You will need to do a marketing campaign to promote your website.

Only with marketing, then will you be able to attract visitors to your website and your website can generate business enquiries and sales for your company.

All marketing campaigns fall into either one of these 2 categories:

1. Online Marketing
2. Offline Marketing

Of course, with the new media of Internet, online marketing is actually gaining popularity as the more affordable marketing medium that can tap into the limitless potential of the untapped market previously untouched by the conventional offline marketing methods.

Nowadays, a website is more than a website. It has more purpose than previously being thought of. It no longer only showcases your company’s products and services but now it can also be used for branding, boost your interactivity with your clients and even generate sales leads from search engines.

Now, you can hire any freelance web designers and even look for much more affordable web designers but in the long term, you will be costing your company thousands or even million of dollars in lost sales.

Why do I say so?

Because most of the web designers can make your website to be the best looking website in your whole industry, but they might know next to nothing to making your website stand out using SEO (Search Engine Optimization) and get you potential sales leads that can increase your business and eventually make your website a profitable investment.

Here are 5 criteria before you even evaluate any designer to build your website:

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Criteria 1
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Poorly TEMPLATE designs are definitely a NO-NO. I’m not against template designs but sometimes modified designs can also be rather great. It is really important to have both functionality and design aspects in place to create that professional and pleasant look for your company.

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Criteria 2
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Make sure they are from a registered company. We are not against Freelancers & Part Timers. Although they might be more affordable but would you want to risk your business investment in someone who might not have proven themselves yet?

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Criteria 3
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Support is of utmost essence because no matter if it is the design aspect or the SEO optimization aspect for your website marketing. You will need to get that kind of support as every business person knows that Time equals Money. Time lost equals to Money lost. You will definitely want to have a fast response from a professional seo optimization trained web design firm.

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Criteria 4
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Besides being your web designers, they will need to ensure you get proper basic training on your website. Even if they are your SEO consultants or SEO company, they will still need to update you on the relevant SEO tools available to you so that you will know what kind of tools you have in your arsenal.

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Criteria 5
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Make sure they know about internet marketing especially Singapore online marketing industry and what kind of latest technologies you can tap into. Such a new tool might be a SEO blog, especially useful for companies who want to build up their clientele relationship. A company SEO blog will be really useful for posting updates and news. Reason is simple. They are web designers but not seo consultants or marketing consultants. Because your website means nothing when NO marketing is done as marketing is the single most important factor that decides the profitability of your business.

For more information about how your business can get more sales through seo optimization, feel free to contact our Intrillion Consultants at sales@intrillion.com.sg