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	<title>Intrillion SME Internet Marketing Blog &#187; Search Engine Marketing</title>
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	<link>http://www.intrillion.com.sg/blog</link>
	<description>Singapore SME Internet Marketing Blog</description>
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		<title>Force Customers to Choose Your Website and Buy, Instead of from Your Competitor Website.</title>
		<link>http://www.intrillion.com.sg/blog/intrillion-news/force-customers-to-choose-your-website-and-buy-instead-of-from-your-competitor-website</link>
		<comments>http://www.intrillion.com.sg/blog/intrillion-news/force-customers-to-choose-your-website-and-buy-instead-of-from-your-competitor-website#comments</comments>
		<pubDate>Fri, 29 Jan 2010 01:39:49 +0000</pubDate>
		<dc:creator>Intrillion</dc:creator>
				<category><![CDATA[Intrillion]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.intrillion.com.sg/blog/?p=115</guid>
		<description><![CDATA[Force Customers to Choose Your Website and Buy, Instead of from Your Competitor Website.
Ten year ago, an impossible dream, today it becomes reality.
In the old days, businessmen and salesmen chased customers with phone calls and letters and ads in the newspaper. Now customers chase businesses on the web. 
Until now many businesses are still using [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Force Customers to Choose Your Website and Buy, Instead of from Your Competitor Website.</strong></p>
<p>Ten year ago, an impossible dream, today it becomes reality.</p>
<p>In the old days, businessmen and salesmen chased customers with phone calls and letters and ads in the newspaper. Now customers chase businesses on the web. </p>
<p>Until now many businesses are still using the traditional sale and marketing ways, having a list of prospects and trying to get them to buy. Now new age companies who adopt online marketing strategies are forcing customers to find them online instead of from their competitors. Millions of buyers are trolling the web eery second of the day looking for businesses that can scratch their itch.</p>
<p>Ever heard of Woody Allen&#8217;s saying &#8221; 90% of success is showing up&#8221; ? The phrase takes on a whole new meaning in the 21 century. If you just show up on Google and its search partners, when people type in the right phrase, a starving crowd will bust your doors down to eat at your restaurant.</p>
<p>Talk to Intrillion Sale Team and you will discover the secrets of showing up. Not just somewhere, but the right places and times. In front of the right people. And if you already advertising on Google, you will help you cut your bid prices 20%, 50% , maybe even 70% or more. </p>
<p>Google and any search engine can bring thousands of visitors to your website 24 hours a days, 7 days a week, 365 days a year, whether you taking shower, eating breakfast, driving to work, picking up your kids at school, taking a phone call&#8230; You just need to take the first step. Contact Intrillion Now sales@intrillion.com.sg</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Biggest Misconception of Having a Business Website</title>
		<link>http://www.intrillion.com.sg/blog/search-engine-marketing-seo/biggest-misconception-of-having-a-business-website</link>
		<comments>http://www.intrillion.com.sg/blog/search-engine-marketing-seo/biggest-misconception-of-having-a-business-website#comments</comments>
		<pubDate>Sun, 12 Jul 2009 15:35:49 +0000</pubDate>
		<dc:creator>Intrillion</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[online marketing singapore]]></category>
		<category><![CDATA[seo blog]]></category>
		<category><![CDATA[seo company]]></category>
		<category><![CDATA[seo optimization]]></category>
		<category><![CDATA[singapore internet marketing]]></category>

		<guid isPermaLink="false">http://www.intrillion.com.sg/blog/?p=99</guid>
		<description><![CDATA[One of the biggest mis-conception that most of us have about websites is:
&#8220;Once I put up my business website on Internet, it can generate sales or business enquiry for my company&#8221;.
It is such a HUGE mis-conception that most of the business owners and it has been proven that as much as 97% of them are [...]]]></description>
			<content:encoded><![CDATA[<p>One of the biggest mis-conception that most of us have about websites is:</p>
<p>&#8220;Once I put up my business website on Internet, it can generate sales or business enquiry for my company&#8221;.</p>
<p>It is such a HUGE mis-conception that most of the business owners and it has been proven that as much as 97% of them are having this mis-conception. Like for example, when you have the website up on the internet, there can still be NO sales enquiries or NO sales.</p>
<p>Why does this happen? You might think.</p>
<p>I thought by just putting up a website, it will generate business enquiries and sales for</p>
<p>me?<br />
Simple reason: There are millions of websites being put up online EVERYDAY!</p>
<p>Since there are already thousands if not millions of websites that are similar to yours, what makes you think that your website will be found by people?</p>
<p>So the final question is, “How can I makes sales or create business enquiries from the website?”</p>
<p>The answer is none other than MARKETING.</p>
<p>You will need to do a marketing campaign to promote your website.</p>
<p>Only with marketing, then will you be able to attract visitors to your website and your website can generate business enquiries and sales for your company.</p>
<p>All marketing campaigns fall into either one of these 2 categories:</p>
<ol>
<li>Online      Marketing</li>
<li>Offline      Marketing</li>
</ol>
<p>Of course, with the new media of Internet, online marketing is actually gaining popularity as the more affordable marketing medium that can tap into the limitless potential of the untapped market previously untouched by the conventional offline marketing methods.</p>
]]></content:encoded>
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		<title>Why Your Business Are Losing More Than 36% Sales Using Non-SEO Trained Web Designers?</title>
		<link>http://www.intrillion.com.sg/blog/search-engine-marketing-seo/why-your-business-are-losing-more-than-36-sales-using-non-seo-trained-web-designers</link>
		<comments>http://www.intrillion.com.sg/blog/search-engine-marketing-seo/why-your-business-are-losing-more-than-36-sales-using-non-seo-trained-web-designers#comments</comments>
		<pubDate>Thu, 09 Jul 2009 15:38:59 +0000</pubDate>
		<dc:creator>Intrillion</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[google seo]]></category>
		<category><![CDATA[online marketing singapore]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo blog]]></category>
		<category><![CDATA[seo company]]></category>
		<category><![CDATA[seo consultant]]></category>
		<category><![CDATA[seo optimization]]></category>
		<category><![CDATA[seo singapore]]></category>
		<category><![CDATA[seo tools]]></category>
		<category><![CDATA[singapore internet marketing]]></category>
		<category><![CDATA[singapore seo]]></category>
		<category><![CDATA[wordpress seo]]></category>

		<guid isPermaLink="false">http://www.intrillion.com.sg/blog/?p=67</guid>
		<description><![CDATA[Are you afraid of losing potentially 36 clients to your competitors whenever you meet with 100 prospects?
Nowadays, a website is more than a website. It has more purpose than previously being thought of. It no longer only showcases your company’s products and services but now it can also be used for branding, boost your interactivity [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Are you afraid of losing potentially 36 clients to your competitors whenever you meet with 100 prospects?</strong></p>
<p><a href="http://www.intrillion.com.sg/blog/wp-content/uploads/2009/07/0011748.gif"><img class="alignright size-full wp-image-94" title="0011748" src="http://www.intrillion.com.sg/blog/wp-content/uploads/2009/07/0011748.gif" alt="0011748" width="155" height="220" /></a>Nowadays, a website is more than a website. It has more purpose than previously being thought of. It no longer only showcases your company’s products and services but now it can also be used for branding, boost your interactivity with your clients and even generate sales leads from search engines.</p>
<p>Now, you can hire any freelance web designers and even look for much more affordable web designers but in the long term, you will be <strong>costing your company thousands or even million of dollars in lost sales.</strong></p>
<p>Why do I say so?</p>
<p>Because most of the web designers can make your website to be the best looking website in your whole industry, but they might know next to nothing to <strong>making your website stand out using SEO (Search Engine Optimization) </strong>and get you potential sales leads that can increase your business and eventually make your website a profitable investment.</p>
<p>Here are 5 criteria before you even evaluate any designer to build your website:</p>
<p><strong>&#8212;&#8212;&#8212;&#8212;&#8211;<br />
Criteria 1<br />
&#8212;&#8212;&#8212;&#8212;&#8211;</strong><br />
Poorly TEMPLATE designs are definitely a NO-NO. I’m not against template designs but sometimes modified designs can also be rather great. It is really important to have both functionality and design aspects in place to create that professional and pleasant look for your company.</p>
<p><strong>&#8212;&#8212;&#8212;&#8212;&#8211;<br />
Criteria 2<br />
&#8212;&#8212;&#8212;&#8212;&#8211; </strong><br />
Make sure they are from a registered company. We are not against Freelancers &amp; Part Timers. Although they might be more affordable but would you want to risk your business investment in someone who might not have proven themselves yet?</p>
<p><strong>&#8212;&#8212;&#8212;&#8212;&#8211;<br />
Criteria 3<br />
&#8212;&#8212;&#8212;&#8212;&#8211;</strong><br />
Support is of utmost essence because no matter if it is the design aspect or the SEO optimization aspect for your website marketing. You will need to get that kind of support as every business person knows that Time equals Money. Time lost equals to Money lost. You will definitely want to have a fast response from a professional seo optimization trained web design firm.</p>
<p><strong>&#8212;&#8212;&#8212;&#8212;&#8211;<br />
Criteria 4<br />
&#8212;&#8212;&#8212;&#8212;&#8211;</strong><br />
Besides being your web designers, they will need to ensure you get proper basic training on your website. Even if they are your SEO consultants or SEO company, they will still need to update you on the relevant SEO tools available to you so that you will know what kind of tools you have in your arsenal.</p>
<p><strong>&#8212;&#8212;&#8212;&#8212;&#8211;<br />
Criteria 5<br />
&#8212;&#8212;&#8212;&#8212;&#8211;</strong><br />
<a href="http://www.intrillion.com.sg/blog/wp-content/uploads/2009/07/0016972.gif"><img class="alignright size-full wp-image-95" title="0016972" src="http://www.intrillion.com.sg/blog/wp-content/uploads/2009/07/0016972.gif" alt="0016972" width="136" height="153" /></a>Make sure they know about internet marketing especially Singapore online marketing industry and what kind of latest technologies you can tap into. Such a new tool might be a SEO blog, especially useful for companies who want to build up their clientele relationship. A company SEO blog will be really useful for posting updates and news. Reason is simple. They are web designers but not seo consultants or marketing consultants. Because your website means nothing when NO marketing is done as marketing is the single most important factor that decides the profitability of your business.</p>
<p>For more information about how your business can get more sales through seo optimization, feel free to contact our Intrillion Consultants at sales@intrillion.com.sg</p>
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		<item>
		<title>Google Unacceptable Products &amp; Services Summary</title>
		<link>http://www.intrillion.com.sg/blog/search-engine-marketing-seo/google-unacceptable-prodcuts-and-services-summary</link>
		<comments>http://www.intrillion.com.sg/blog/search-engine-marketing-seo/google-unacceptable-prodcuts-and-services-summary#comments</comments>
		<pubDate>Mon, 02 Mar 2009 07:12:54 +0000</pubDate>
		<dc:creator>Intrillion</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.intrillion.com.sg/blog/?p=53</guid>
		<description><![CDATA[Recently advertisers have gotten their Google AdWords accounts shut down because they didn&#8217;t follow Google&#8217;s acceptable advertising policies. These advertisers were selling products and/or services that Google frowns upon.
To protect your account and your income, be sure to stay away from the products and services &#8212; even the topics &#8212; listed below. This applies not [...]]]></description>
			<content:encoded><![CDATA[<p><span id="module_27128">Recently advertisers have gotten their Google AdWords accounts shut down because they didn&#8217;t follow Google&#8217;s acceptable advertising policies. These advertisers were selling products and/or services that Google frowns upon.</p>
<p>To protect your account and your income, be sure to stay away from the products and services &#8212; even the topics &#8212; listed below. This applies not only to your ads, but to the <span style="font-style: italic;">content </span>of your landing page and your entire website. Remember that Google&#8217;s decision is final, and they <span style="font-style: italic;">will </span>shut down your account if you violate their guidelines.</p>
<p>I&#8217;ve summarized the acceptable products, services, and niches below. When in doubt, be sure to check Google&#8217;s complete listing here:</p>
<p><a href="http://adwords.google.com/support/bin/static.py?page=guidelines.cs&amp;topic=9271&amp;subtopic=9279" target="_blank">http://adwords.google.com/support/bin/static.py?page=guidelines.cs&amp;topic=9271&amp;subtopic=9279</a></p>
<h3>Unacceptable Products and Services</h3>
<ul>
<li><span style="font-weight: bold;">Academic aids</span> that include &#8220;test-taking&#8221; services (where someone takes an exam for someone else), term paper writing services, thesis and dissertation writing, etc.</li>
<li><span style="font-weight: bold;">Drug Testing aids</span>, including drug cleansing shakes and urine test additives.</li>
<li><span style="font-weight: bold;">Alcohol. </span>Restrictions vary depending on on local regulations and the type of alcoholic product. You should always double-check local laws and regulations about beer, champagne, and wine. Google recently relaxed  advertising policies for some types of hard alcohol and liqueurs; go <a href="http://adwords.blogspot.com/2008/12/update-to-adwords-alcohol-policy.html" target="_blank">here</a> to read about the change.</li>
<li><span style="font-weight: bold;">Anabolic steroids</span>, including muscle-enhancing stacks/cycles, bodybuilding steroid supplements, and related content, even if the merchant claims it&#8217;s &#8220;legal.&#8221;</li>
<li><span style="font-weight: bold;">Hate, violence, </span>and &#8220;anti&#8221; anything against a protected group.</li>
<li><span style="font-weight: bold;">Bulk marketing, </span>such as non opt-in email lists, bulk email software, and bulk messaging.</li>
<li><span style="font-weight: bold;">Copyrighted material</span> (where you don&#8217;t hold the copyright).</li>
<li><span style="font-weight: bold;">Replica/counterfeit designer products</span>.</li>
<li><span style="font-weight: bold;">Data entry affiliate programs</span>, including ads for sites that promote the creation/data entry of more ads that direct users to the same site.</li>
<li><span style="font-weight: bold;">Dialers </span>(these cut your Internet connection and establish a new connection to a premium rate number).</li>
<li><span style="font-weight: bold;">Drugs and drug paraphernalia</span>, including herbal drugs such as salvia and magic mushrooms.</li>
<li><span style="font-weight: bold;">e-Gold</span>, including e-gold exchange, e-gold investments, and e-gold accounts.</li>
<li><span style="font-weight: bold;">Endangered species products</span>, obtained from threatened species such as elephants, sharks, tigers, whales, rhinoceroses, or dolphins.</li>
<li><span style="font-weight: bold;">Fake documents</span>, including fake IDs, passports, social security cards, immigration papers, diplomas, and noble titles.</li>
<li><span style="font-weight: bold;">Fireworks and pyrotechnic devices</span>.</li>
<li><span style="font-weight: bold;">Gambling</span>, including online casinos and gambling activities such as sports books/sports betting, lotteries, bingo, poker, oddsmaking and handicapping, online casino software, gambling tutoring, gambling related eBooks.</li>
<li><span style="font-weight: bold;">Hacking and cracking </span>software, servers, or websites; cell phones and other devices; mod chips; cable/satellite descramblers; copied or backed-up software, CDs, or DVDs; products or services that circumvent digital rights management technologies for copyrighted works.</li>
<li><span style="font-weight: bold;">Ad clicks or impressions</span>, including pay-to-click, pay-to-view, auto-surfing, automated ad clicking, and other guaranteed traffic programs.</li>
<li><span style="font-weight: bold;">Miracle cures</span>. Example: &#8220;Cure cancer overnight&#8221;</li>
<li><span style="font-weight: bold;">Mobile content services </span>ads are not allowed UNLESS your ads, landing page and website meet the conditions on <a href="http://adwords.google.com/support/bin/static.py?page=guidelines.cs&amp;topic=9271&amp;subtopic=9279&amp;answer=74334" target="_blank">this page</a>.</li>
<li><span style="font-weight: bold;">Political advertising </span>is allowed ONLY IF your ads, landing page and website meet the conditions on <a href="http://adwords.google.com/support/bin/static.py?page=guidelines.cs&amp;answer=81709" target="_blank">this page</a>. When in doubt, email <a href="mailto:elections@google.com" target="_blank">elections@google.com</a>.</li>
<li><span style="font-weight: bold;">Prescription drugs and related content</span> are not allowed UNLESS your ads, landing page, website, AND the pharmacy meet the conditions on <a href="http://adwords.google.com/support/bin/static.py?page=guidelines.cs&amp;topic=9271&amp;subtopic=9279&amp;answer=47223" target="_blank">this page</a>.</li>
<li><span style="font-weight: bold;">Prostitution</span></li>
<li><span style="font-weight: bold;">Scams/phishing for personal information</span></li>
<li><span style="font-weight: bold;">Sexual &amp; adult content </span>is allowed ONLY IF your ads, landing page and website meet the conditions on <a href="http://adwords.google.com/support/bin/static.py?page=guidelines.cs&amp;topic=9271&amp;subtopic=9279&amp;answer=47226" target="_blank">this page</a>.</li>
<li><span style="font-weight: bold;">Solicitation of donations/funds</span> is allowed ONLY IF your ads, landing page and website meet the conditions on <a href="http://adwords.google.com/support/bin/static.py?page=guidelines.cs&amp;topic=9271&amp;subtopic=9279&amp;answer=47227" target="_blank">this page</a>.</li>
<li><span style="font-weight: bold;">Template sites for ad networks such as AdSense</span>, including products and services that create templates or pre-generated websites solely intended to profit from ads.</li>
<li><span style="font-weight: bold;">Tobacco products</span>, including cigarettes, cigars, tobacco pipes, and rolling papers.</li>
<li><span style="font-weight: bold;">Traffic devices</span>, including radar jammers, jamming license plate covers, traffic signal changers, and related products.</li>
<li><span style="font-weight: bold;">Weapons</span>, including firearms, firearm components, ammunition, balisongs (switchblades), butterfly knives, and brass knuckles.</li>
<li>Webmaster guidelines violations, such as cloaking, keyword stuffing, search engine spamming, and doorway pages. Unacceptable techniques and services are described on <a href="http://adwords.google.com/support/bin/static.py?page=guidelines.cs&amp;topic=9271&amp;subtopic=9279&amp;answer=73762" target="_blank">this page</a>.</li>
</ul>
<p></span></p>
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