
What Is Web Analytics
There is much information that Web Analytics can provide for you. Essentially, what web analytics can do for you are:
- Finding out the source of your site visitors
- Identify your most lucrative geographical markets
- Which advertising copy gets the most responses?
- Which page and content makes the most money for you?
- Which are the search terms people are using to find your website?
- How users find their way around your site?
- What kind of pages interests your visitors the most?
- The average time spent on each page
- The percentage of your return visitors
- Your top marketing channels
- Which pages result in lost conversions
- Where are all your customers going?
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