
Social Media Marketing: Benefits To Your Business
Benefits of Social Media Marketing (SMM)
More Online Conversations About Your Brand
A successful Social Media Marketing campaign leads to a lot more talk about your brand online. When your message works with your users, they will spread your message more effectively than tradition methods.
Quick Turnaround
Hitting a front page of major social video, news and bookmark sites will send you huge amounts traffic and almost instantly. This doesn’t mean the traffic will equate to conversions, but it should generate momentum in the right direction.
Low Costs
A comprehensive SMM strategy may provide a partial or full replacement of traditional advertising and marketing at a fraction of the costs.
Impact On Search Engine Rankings
SMM campaigns bring you large amounts of backlinks that benefit your ranking in search engines.
Compatible With Traditional Marketing
No one says you have to approach and embrace SMM full on. SMM campaigns can be run along side traditional marketing and advertising.
The Power Of Recommendation
Would you rather buy from a faceless company or from a company that people recommend? We know that initiators and influencers play an important role the buying process and you can reach these people with SMM.
Sidestepping Ad Blindness
Traditional online advertising methods, such as, banner ads are seeing drops in the level of their effectiveness. As ad blindness increases, social media marketing has the potential to send visitors to your website without traditional advertising methods.
The Power Of Advertising On YouTube
Nike's March 2007 commercial on cricket was put on YouTube, and registered nearly 200,000 views till date at almost zero cost! The viral nature of YouTube marketing also benefitted Nike when a homemade video of Ronaldinho trying on his new soccer boots spread like wildfire. When word-of-mouth built about this clip, consumers e-mailed the video to friends and embedded it in their profiles on social networking sites. It has been viewed more than 3 million times. The cost? Virtually zero.
Uploading your TV commercial to YouTube for free might seem to be the simple answer. BUT, our strategist and social media specialists know it takes much more conceptual thinking to reach and engage your target group. We will design, implement, screen and manage your ad on YouTube for you, ensuring it has maximum reach and generates qualified sales leads for you.
Corporate Blogs
Corporate Blogs opens a window to the company's culture and is often treated more informally than traditional press releases. Most major companies now maintain a blog to engage external stakeholders and maintain good public relations.
Why should your company start blogging?
It Is An Effective Marketing Device
While all blogs provide a venue for quick publishing and water cooler-type dialogue, there are two major kinds: external and internal. Each provides very different benefits to your organization. An external blog, which is accessible through the Internet, is a powerful public relations tool. Infused with corporate flavour yet more informal than a press release, the information published in this setting builds brand authority.
Many external blogs have taken the place of published newsletters that companies would historically provide their regular and prospective customers. The blogs often provide information on company offerings and initiatives, give valuable advice, and reinforce the company's identity.
An internal blog is available only on a company intranet to employees and, optionally, selected associates. Often this is a platform for thought leaders to share their vision. It can also be a forum for corporate evangelists or experts to talk about the business of your business.
Improves Search Rankings
The key to success in marketing today and marketing in the future is that you need to be found on the search engines. 44% of all web interactions begin with search. Corporate blogs should be a core tactic for search engine optimization that improves the ranking of your website in search engines. Higher search engine rankings translate into significantly higher web site traffic and more sales leads.
Intrillion has a dedicated team of social media and SEO specialists who can provide expert advice to assist your organization in effective implementation and management of your corporate blog. Get a Free Quotation now, and we'll help give your business the edge you're looking for.
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