How Social Media Marketing Works


Demographic Targeting

Facebook enables you to do demographic targeting so that your ad reaches the audience you choose. You could target by age, gender, location, interests and more. For example, you can choose to display your ads only to people who are between 25 - 35 years old based in Australia, and enjoy playing golf. And the best part is, you have control over your ad spending - you only pay when users click on your ads and are directed to your website. You can also gather insights on who is engaging with your FaceBook pages and who is clicking on your ad. This allows you to refine your targets and ad creative instantly to improve your ROI.

Excellent Viral Marketing Tool

You can create a Facebook Page to represent your business on Facebook. Users can add themselves to your Facebook Page as a fan. You can send updates to these fans regularly - or even with special news or offer. Many businesses have found Facebook Pages to be an excellent viral marketing tool. Some of the world's largest brands that have leveraged the opportunity to reach very targeted niche markets include Starbucks, Apple, Ferrari, BMW, Gucci, Burberry, Addidas, Ralph Lauren, GUESS, Motorola.

Facebook Applications Can Help Drive Traffic To Your Site

Although Facebook offers traditional advertising venues in the form of banner ads and corporate placements, the most effective route to Facebook population is through their voracious appetite for new applications and widgets. Popular ones have been known to go viral in a matter of hours, hitting thousands, if not millions, of potential customers.

Successful Facebook applications offer a social interaction, game, or practical utility that is new to the platform. They are designed to resonate directly with their target audience and make it easy to spread the word about your business.

For example, when a popular artist was about to release a new album, his marketers advertised it with a widget that allowed users to create video greetings from the artist's catalogue. Fans opted-in by adopting the application and spread the message to a new, receptive audience - their Facebook friends.

At Intrillion, we can develop and build customized Facebook applications for your company that can help drive traffic to your business and allow you to increase brand awareness to a whole new group of potential customers.

Our team of programmers and designers will work with you to design an application that will appeal to your target market. All you have to do is drop us an email, or use our online Get a Free Quotation page for a free consultation and we'll discuss how we can assist your needs.





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