How SEO Works


For achieving a successful SEO campaign, our SEO Consultant will deploy a series of different techniques to boost your search engine rankings and gain you more targeted traffic.


Our SEO Services are:

KEYWORD RESEARCH & ANALYSIS

We perform extensive keyword research to determine what people are typing into the search engines to search for products and services related to yours. We analyze the keywords search results for performance and competition. Then, we will present our findings to you on:


  • The number of global searches per day for a given keyword (the market size of the keyword)
  • The number of sites competing with you for that keyword (your direct competitors)
  • The number of competitors sites which has basic optimization (competitors who have already optimized their websites)

We then present you with list of recommended search terms related to your site. Working closely with you, we will streamline the list to the top five or ten priority search terms for each page being optimized.


SITE COMPATIBILITY REVIEW

By using S.E.C.R.E.T. (Search Engine Compatibility Review & Evaluation Technique), we will analyze your existing site for search engine compatibility to all major search engines. Then a comprehensive report will be generated for the issues as well as recommendations on how to improve your search engine compatibility.


SITE OPTIMIZATION

Optimization work will be performed on the site using the finalized tailored keywords. The process is as follows:

  • Tags Optimization – incorporate the chosen keywords into the right TITLE and META tags for each page.
  • Design Optimization – improving your website design to become friendlier to search engines. For e.g. removing flash, image links and incorporating ALT image tags and many more.
  • Code Optimization – verification and rectification of any html code errors
  • Content Optimization – improving on your site copy to be more relevant to search engines

SEARCH ENGINE SUBMISSION

We will hand submit all the optimized pages of your site to top 3 search engines – Google, Yahoo! and MSN. We will also submit to other major engines and directories where your site is not listed yet. Once the submissions are done, you must be patient! Remember that search engines can take anywhere between 2-3 months before they list your site, so you may not notice any significant improvements in rankings within a few months.


LINK BUILDING CAMPAIGN

This is the most crucial and highly recommended phase in Search Engine Optimization process. A link building campaign can dramatically improves a site’s rankings in many major search engines, particularly Google.

  • Research and locate top relevant sites that have excellent linking potential
  • Selecting the most relevant sites that you prefer to exchange links with
  • Contacting and requesting reciprocal links from each of these sites individually

This is a manual and time-consuming process yet when you gotten many links to your site, the rewards will be there. The key is to create professional and mutually beneficial relationship for improved search engine rankings.


SITE RANKING MAINTENANCE

We monitor your site rankings very closely every month. We will resubmit your site to the relevant search engines if your site drops significantly in ranking or disappeared from the search engine index. We use utmost caution in this procedure so as not to cause your site to suffer any search engine penalties from over submission.

We will also refine your META tags over time during the contract duration, to make sure your site is still relevant and ranking well.

We also provide a monthly search engine ranking reports for you during the duration of the contract. The report tracks your site’s performance on the major search engines and directories for selected search terms. Remember that search engines can take anywhere between 2-3 months before they list your site, so you may not notice any significant improvements in rankings within a few months.





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