• Search Engine Optimization

  
  

  The key to success in marketing today & marketing in the future is that you still need to be found in the search engines. Higher search engine rankings translate into significantly higher web site traffic & more sales leads. With SEO, your business can gain worldwide reach for your products & services where traditional marketing has difficulty reaching & just too expensive.

• Search Engine Marketing
  Many people are searching online for your products & services but can they find you? Or are they finding your competitors’ products & services instead? With SEM, you can target specific keywords which are relevant to your services or products & thus generating instant targeted traffic audiences into your website.
• Search Engine Optimization
  The key to success in marketing today & marketing in the future is that you still need to be found in the search engines. Higher search engine rankings translate into significantly higher web site traffic & more sales leads. With SEO, your business can gain worldwide reach for your products & services where traditional marketing has difficulty reaching & just too expensive.
• Internet Advertising
  Internet Advertising exposes your business to a large network of high traffic sites such as Media websites, Forums, Blogs, Directories, and Portals. By implementing Internet Advertising, you can develop a high level of brand awareness for your business effectively.
• Social Media Marketing
  Social Media Marketing (SMM) involves marketing in top social networking sites like Facebook, MySpace & YouTube. The immense participation in social media websites has led to increased investment in the growing field of social media marketing. Benefits of SMM include more conversations about your brand, quick turnaround, low costs & the power of recommendations.
• Web Analytics
  Web Analytics provide you with the most comprehensive & sophisticated data on your interested buyers. This information ensures that your advertising is more effective & identifies your most lucrative markets to target & maximize your returns. Success in marketing comes from proper planning & analysis. Only with web analytics will you have reliable & accurate data to maximize your marketing campaigns.
• Custom Web Design
  Your website may be nicely design but if it is not achieving its objective of bringing you qualified sales leads for your business. Then your website is failing. Thus, a poorly designed website can cost a lot more than just the design costs. Websites designed by Intrillion are always the synergy between web marketing specialists & creative web designers.
• Email Marketing
  Leveraging on email marketing platform can be an extremely powerful tool in your marketing arsenal. Knowing how to create & grow your customers’ list is essential in today’s online environment. We can help you integrate, segment, & manage data of visitors & prospects into a campaign that helps convert new sales & clients.

How Intrillion Can Benefit Your Business

True, you may find SEO will suffice on its own. In any case, the advantages of SEO over the other aspects of SEM make it clear that, even if you are going to spend additional money on advertising and paid placement, SEO must be your first step in promoting your site. However, no SEM campaign is ever complete without SEO

These two terms have often been used interchangeably. Sometimes, even the experts in the field commonly swap these two terms, which further adds to the confusion.

These two terms have different meanings.

Search engine optimization (SEO) is actually a component of search engine marketing – a function of SEM process. SEO is the most cost-effective function in a search engine marketing campaign. SEO is the act of optimizing a website for organic or natural search engine listings, yet still just one element of SEM.

Search engine marketing (SEM) is the process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof.

Yes, Intrillion do provide SEO services but a more comprehensive marketing campaign would be the SEM campaign as it includes:

• Search engine optimization
• Search engine and directory submission management
• Link popularity / reputation development
• Pay-for-placement management (includes pay-per-click)
• Paid inclusion and trusted feed programs
• ROI and performance monitoring and reporting

So now you know the difference between the two. The SEO services that we provide will surely boost your website rankings but it will also definitely take a period of time to achieve that.

Differences Between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

What is Search Engine Marketing? (SEM)

Search Engine Marketing is the process of getting targeted traffic to your site by getting exposure of your site through various channels, either free or paid. Here are some of the SEM ways:

• Article Writing
• Blogs
• Press Releases
• Engaging in a link campaign
• Directory Submission
• Purchasing Text Links
• Banner Advertising
• PPC Campaigns
• RSS/XML Feeds

A knowledgeable Search Marketer should be able to get the most out of your marketing budget and come up with the most effective SEM campaign.

What is Search Engine Optimization? (SEO)

Search Engine Optimization is the process of revising the coding of a website to rank better in the search engine results page. Many steps involved in the process include the following:

• Relevant site copy to page title
• Proper naming structure of files for search engines
• Inclusion of a robots.txt file
• Meta tags
• Proper phrasing of the page title
• 404 error handling page
• Creation of a sitemap
• Site navigational structure

This is not an exhaustive list as there are still many considerations to be accounted for. A knowledgeable Search Marketer should be able to determine the best process to get your site coded in the current search engine friendly style.

Contact us @ (+65) 6829 2195, or use our online Get a Free Quotation page for a free consultation here to find out more about how Search Engine Marketing and Search Engine Optimization can benefit you today.

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